The moment your eyes enjoy flawless vision, even in the digital world – introducing Precision Pure by ZEISS. Digital devices are challenging our daily life. ZEISS Progressive Lens Precision Pure responds to the vision requirements of users.
One of the main trends in today’s world is the increase use of digital devices. Interaction with computers, mobile phones and tablets has become embadded in our business and personal lives over past few years.
Human eyes are challenged like never before
The reading distance when using digital devices is closer than with books or any other print media. Eye movements are fast and dynamic, from near to far and back, all day long. This must be taken into consideration in order to avoid severe eye strain and fatigue.
What is the problem with conventional progressive lenses in today’s world?
Progressive lens optimised for conventional reading behaviour: Near vision zone and inset adjusted for reading distance with print media.
Progressive lens not optimised for digital reading behaviour: Near vision zone is not compatible with the shorter reading distance needed for digital devices. The result: an unnatural head and body posture is required to move digital devices into the sharp and clear near vision zone.
ZEISS Progressive Lens Precision Pure responds to this new challenge with enhanced vision for the digital world
Digital Inside Technology Progressive lens optimised for conventional and digital reading behaviour: Near vision zone is extended vertically and horizontally for both reading distances – conventional print media and digital devices. The result: relaxed and natural head and body posture.
Main benefit for consumers
- Strain-free and sharp vision for print media and digital device usage for people aged 40+
- Fast focus and good dynamic vision all day long, even for the challenges of today’s world
- Thin and lightweight lenses
Models available:
ZEISS Progressive Pure 1.67
ZEISS Progressive Pure 1.60
ZEISS Progressive Pure 1.50
ZEISS Progressive Pure 1.67 PhotoFusion / Polarized
ZEISS Progressive Pure 1.60 PhotoFusion / Polarized
ZEISS Progressive Pure 1.50 PhotoFusion / Polarized
ZEISS Progressive Classic 1.67
ZEISS Progressive Classic 1.60
ZEISS Progressive Classic 1.50
ZEISS Progressive Classic 1.67 PhotoFusion / Polarized
ZEISS Progressive Classic 1.60 PhotoFusion / Polarized
ZEISS Progressive Classic 1.50 PhotoFusion / Polarized
If you want to have ZEISS Progressive Lens Precision Pure, just drop by to Malaya Optical Damansara Uptown, Malaya Optical Subang or Malaya Optical China Town. If you want to know more about the new ZEISS Progressive Lens, just go to ZEISS website or ask our optometrist at Malaya Optical Malaysia.