The moment you can choose any frame without compromising your vision – Precision Plus by ZEISS, where it responds to the desire for unlimited frame choice.
Among the many influencing trends in today’s world are rapid changes in fashion. Spectacle frame fashion is keeping pace – resulting in newer styles, shapes and sizes.
Human eyes are challenged like never before
Research has revealed that the majority of consumers first select a frame, then choose their spectacle lenses. But not all progressive lenses fit in all frames: limited freedom of frame choice or vision impairment are often the result. Fifty percent of progressive lens wearers experience limited frame choice. In pursuit of fashionable frames, wearers are changing frame styles more frequently, from small to large frame and vice versa. Eye movement behaviour learned from the previous spectacles has to adapt each time a new frame with a new size or shape purchased. This should be taken into account when a progressive lens is dispensed.
ZEISS Progressive Lens Precision Plus respond to this challenge with unlimited freedom of frame choice without impairment of vision and fast adaptation to the lenses. It is built upon two technologies; FrameFit+ Technology and Adaptation Control Technology.
FrameFit Technology is essential for better vision
Not all progressive lenses fit in all frames. ZEISS ensures that progressive lens wearers experience better vision – no matter the choice of frame.
Adaptation Control Technology provides an optomised corridor, adapted to the wearer’s learned eye declination
Adaptation Control Technology takes into account the eye declination (vertical eye movement behaviour). It compares the previous frame with the new fitting height and addition power in order to create a convenient eye declination and near zone location.
Main benefit for consumers
- Unlimited frame choice
- Fast adaptation to the lenses – in any frame
- Strain-free and sharp vision for print media and digital device usage for people aged 40+
- Fast focus and good dynamic vision all day long, even for the challenges of today’s world
- Thin and lightweight lenses
Models available:
ZEISS Progressive Precision Plus 1.74
ZEISS Progressive Precision Plus 1.67
ZEISS Progressive Precision Plus 1.60
ZEISS Progressive Precision Plus 1.50
ZEISS Progressive Precision Plus 1.67 PhotoFusion / Polarized
ZEISS Progressive Precision Plus 1.60 PhotoFusion / Polarized
ZEISS Progressive Precision Plus 1.50 PhotoFusion / Polarized
If you want to have ZEISS Progressive Lens Precision Pure, just drop by to Malaya Optical Damansara Uptown, Malaya Optical Subang or Malaya Optical China Town. If you want to know more about the new ZEISS Progressive Lens, just go to ZEISS website or ask our optometrist at Malaya Optical Malaysia.